How to use Facebook Groups to Grow Your Audience
As a business owner, are you leaving money on the table by not using Facebook groups to grow your audience?
The other day, I sent out a newsletter to my subscribers on Instagram training and today I thought I’d keep with the theme of social media and talk about the importance of Facebook Groups when you are starting (or growing) your business. Why you should start one and use it to engage with your growing community.
I’m going to assume most of you already have a Facebook fan page (or business page – they are the same thing). And you might have already realized the limitations here… For example, you might have found that it can be difficult to grow a community of fans on your business page or get much interaction on your posts – that’s if anyone actually sees your posts.
Facebook doesn’t show your new posts to all the people who have liked your page; unfortunately it doesn’t work like that (which kind’a sucks because you think if your page had 200 fans, then they’ll all see what you send out). It’s difficult to update your fans if they never see your posts in their newsfeed!
You might be able to gain some traction if a few people “like” your new post, then Facebook knows that your content is of interest to people so it will serve it to more people.
Plus Facebook is intuitive and knows what people want to see. They want all their users to have a great experience while they are browsing their feed, so it will show posts it thinks you are interested in.
Some people will go the route of paying for Facebook page likes to get the ball rolling – and I definitely don’t think there is a problem with that. You can budget about 50 cents -1 dollar for each like. If you are paying more than that, you might want to re-think your targeting, photo and/or copy.
Another option to growing a more interactive fan base might be to start a closed Facebook group of your own. And this is what I’m going to talk about today!
So, why would you want to do this anyway?
1. If you can get people to join your group, you convert them into warm leads. Not only can you offer high value on an individual basis, but you can actually sell your products and services to people who already like you. They are already fans.
2. Target audience: If you use Facebook ads, or want to in the future, you can specifically target your own audience. And the cost per conversion is much lower than seeking out a cold audience.
3. The best way to create raving fans is to deliver the best content, service, and education. We already know this! And what better way to do this than in a Facebook group where you can answer questions and spend time in there daily helping out your potential clients. The entire reason you have your business is to be helping people solve a particular problem or pain point – so this is an amazing opportunity to wow your followers and actually help them.
4. Remember – any opportunity to shine and overdeliver is good for business. You want your peeps to think: If your FREE content is amazeballs, then imagine what you offer to your paid clients!
5. The people in your group will tell you what they need! This is so important when you are constantly creating new products and services, or if you are just starting out. You can ask lots of questions, poll your group and actually create products based on what they need. Then when you release them, you can actually say, “I know you indicated that this was a particular problem and I can solve it by…”
6. You can create great word of mouth referrals from your new fans. If you are indeed doing a great job providing service and your fans are happy, they will spread the word about your awesomeness!
So, now that you know how this can benefit you, what next?
- First, I would suggest having a low barrier to having them join your group. You don’t want to make it too difficult for people to get into your group. I would place a direct link to join in your welcome emails, thank you pages, your side bar on your blog, in any posts you write, in all your social media bios etc. Sprinkle the love around!
- Set Guidelines: When you set up your group, make sure you put lots of information in the about section so people know the rules of the group. For example, if you want your group to be strictly non-promotional, say so. Make it a safe environment where your peeps don’t have to worry about being pitched to all day long by other group members. We’ve all seen this!
The idea is to create an environment where group members genuinely help each other out. There is nothing worse that seeing your group members say “I’ll PM you with details of my x,y,z, …” Seriously though?! If you want to be a member of a group and you want to be of service, just give people your advice already! Don’t tell everyone to private message you so they can be pitched. I’ll get off my soapbox now! But seriously, this is a little pet-peeve of mine! Besides, if you know the answer to someone’s question, give value and help everyone out.
- Be Consistent: Another great idea is to set up a schedule for yourself so you can stay on track. For example, every Monday you post something motivational (quote or inspirational video), Tuesdays are for sharing, Wednesdays are to celebrate your wins, Thursdays for Q&A, Fridays might be for accountability, and Saturdays for gratitudes. Just be consistent and make it fun for your group to participate. It’s your group, so make up fun topics that are relevant to your fans!
- Engage: The whole idea here is to build relationships. It’s very much about constantly giving and providing value for your biz friends. Find superstars within your group and get them to be your ambassadors. They can be there to answer questions when you can’t be there.
- Show them you care and give lots of value. Actually ask your members what they need and just give it to them. Easy. It’s always best to under-promise and over-deliver!
- Remember to SAHRE. Share your group everywhere! If you are on Instagram and Twitter, create your own hashtag and encourage others to use it too. For example, I like to use #passionplanners for my facebook group.
If you would like to join my new Facebook Group, join here! It’s fresh and new and will be an awesome place to meet new business building friends. It’s also a closed group – just for my subscribers and anyone who joins my upcoming course. ( Which I can’t wait to tell you all about soon! ) I’ll be dropping some hints and details about that in the upcoming month.
Got questions about starting your own Facebook group? Want to share your own strategy or something that works for you? Leave a comment below!
p.s. If you want to read some more on the topic of mindset you can find that here