BUSINESS TIPS
Steps to Having a More Authentic Business
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Amanda Gallinger

15 July 2016
I wanted to discuss something I’ve been hearing lately from my own clients, as well as something I see going on in a number of business groups I’m a part of.

If your message/services/program/offerings are feeling unclear, this is for you!

Let me ask you this: Are you feeling at all like you are tired of your own business or feeling like you need to stop and regroup? You are confusing even yourself?

This shows up in your everyday business a few ways:

1. You can’t think of what kind of content you should be publishing for your audience.

2. You are procrastinating like never before.

3. You can’t seem to get motivated to start new projects or finish what you have on the go.

4. You are doing other non-money-making tasks (like tweaking your website again) instead of more important tasks like connecting with potential clients and making offers.

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Have an Authentic business.

You can be your authentic self! Don’t be a second rate version of someone else

Another more obvious problem: You are just beginning to sound and look like everybody else in your space.

Lately, I’ve been noticing so many people sounding exactly like the next person with no differentiating factor in what they are selling or offering.

And I know you’ve seen this too!

Everyone in the same business niche starts sounding (and presenting themselves) just like the next person and their own unique “something” is just missing.
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Everyone in the same business niche starts sounding (and presenting themselves) just like the next person and their own unique “something” is just missing.

And as a result, their services aren’t compelling. And they blend in with the crowd.

That is exactly what you don’t want to happen to you.

As a business owner this can feel like your own message is muddied or unclear to you. Your direction isn’t easy to pinpoint and you lose sight of what you once were feeling really passionate about – your own business.

I think this really stems from constantly consuming and consuming and consuming other people’s information, courses, teachings without ever implementing. We turn off our own intuition and our own feelings about it all.

It just becomes so exhausting!

What if I told you you can just trust your own intuition and what you already know, then go ahead and unfollow, unsubscribe, and disconnect from all the noise and from all of the teachings that are flooding your inbox. Wouldn’t that be a relief?

I think it all boils down to a fear of missing out (FOMO) on the next bright shiny object as well as an insecurity in what we already know and have to offer.

You can change it all just by realized that you have what it takes, you just need to trust yourself.

Here’s what I suggest:

Since you are the boss of your own business, you have complete permission to give yourself a re-do and just get back to basics! Take a self-imposed time out and get back to the reasons you started your business in the first place and get in touch with all the things you had hoped to accomplish. You can do that! You’re in charge.

There is no right way or wrong way to do your business. There is no feeling “behind” or like you are failing. You get to set the pace and you get to decide what services you want to offer and how you want to sell your offerings. You don’t have to do it in the same way you see everybody else doing it.

And you don’t have to use the same language, have the same pictures, or copy their brand just to be successful.

The truth is that people will purchase from you if they feel connected to you on an emotional level and relate to how you teach the things you know. They often see themselves in your journey and your message resonates with them.

They often see themselves in your journey and your message resonates with them.

The truth is that people will purchase from you if they feel connected to you on an emotional level and relate to how you teach the things you know. They often see themselves in your journey and your message resonates with them.

So please don’t dismiss the importance of your own experiences, journey, and story and what you bring to the table.
If you can get back to doing business in a way that is 100% authentically you, then everything else will fall into place and your direction will be much clearer to you.

How will this look in your business?

1. Your content will be easier to create. You will be able to use your own stories as the basis for the things you teach. You can teach things in your own way instead of worrying about how everybody else is doing it. Nobody knows your story like you do!

2. You get to run your own business the way you want to run it. No more following a set path or feeling like you have to be on every social media platform out there. Think about what YOU want to sell and how you want to deliver it. Don’t like selling 1 on 1 sessions? Then don’t do it. Don’t like twitter? Then don’t tweet.

The amazing thing about being an entrepreneur is that every decision is solely yours to make.

Just show up as vulnerable, thoughtful, and original and your message and services will be compelling to your audience.

Not everybody is going to like you or resonate with what you have to say and that is 100% OK!

So go ahead and create what feels right to you and put your work and services out into the world in your own way!

Now go create some content 🙂

To living life on purpose,

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